Product-Led Growth
Product-Led Growth
from €197,40
Design self-serve acquisition, onboarding, and expansion loops where your product is the primary growth engine. Reduce CAC and increase LTV simultaneously.
Design self-serve acquisition, onboarding, and expansion loops where your product is the primary growth engine. Reduce CAC and increase LTV simultaneously.
Product-led growth (PLG) is a strategy where the product itself drives acquisition, conversion, and expansion. Instead of relying on sales teams and paid advertising, PLG companies use free trials, freemium models, and viral loops to grow efficiently. PLG companies have 60% lower CAC and 30% higher LTV than sales-led competitors.
We redesign your onboarding flow to deliver the aha moment as quickly as possible — the moment users first experience the core value of your product. Time-to-value benchmarking. Onboarding flow mapping. Activation metric definition. Progressive disclosure design.
We identify and design viral loops within your product: invitation mechanics, collaboration features, sharing incentives, and network effects that make the product more valuable as more people use it. We calculate viral coefficients and design experiments to improve them.
Usage-based pricing, seat expansion triggers, feature upsells, and upgrade prompts designed to feel helpful rather than aggressive. The goal: net revenue retention above 120%, meaning existing customers grow your revenue even without new acquisition.
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